Facilitate a collaboration between a panel of leading influencers and beauty brand Kosas to promote a more accepting social media community through the fruition of a campaign to empower individuals to feel more comfortable in their own skin and find a voice within themselves that may have previously been silenced.
By: Estelle Capor, Sam Horowitz, Gabriella Jaramillo, Priya Chopra & Paloma Lazzarino
2020
Kosas Influencer Marketing Campaign
GOAL
How might we get rid of the notion of cancel culture within the beauty industry, specifically to create a more inclusive and trusting social platform in order to withstand social influence and media fluctuations?
• Incite empathy and unity in place of cancel culture (known as a modern form of ostracism in which someone is thrust our of social/professional circles)
• Create a safer, more authentic, and empowered environment within social media platforms
EXPERIENCE:
In a team of five we came up with a research plan and delegated different tasks and deliverables. We aligned as a group to facilitate primary and secondary research including landscape analysis, eco systems mapping, interviews with stakeholders that led to the hypothetical promotional pitch plan that was presented in the Research and Development class at Parsons, The New School, New York.
OUTCOME:
The project was highly successful in terms of the learning outcomes in the research process including collecting, synthesising and presenting data, as well as working collaboratively in a team to identify points of intervention and a strategic plan that could hypothetically be implemented and executed.