Complexity Analysis on Business
What is the difference between complicated and complex in the space of businesses, what are the opportunities and threats posed upon businesses as they grow? Amazon is used as a case study to highlight how concepts of complexity can be utilised within a company to foster growth.
By Estelle Capor
2021
GOAL:
Apply the concepts of complexity theory to business environment, culture and growth. Research and analyse how Amazon has benefited from such concepts and leave the reader with knowledge of the possible harmful consequences of growth in businesses in mind.
EXPERIENCE:
In a class called Complexity by Design we theories of complexity. I chose to apply these on the specific topic of business growth with a focus on Amazon for my final project. I translated and analysed the concepts onto a specific landscape which yielded a synthesised overview and understanding of how complexity affect companies as they grow which can be valuable in any industry.
OUTCOME:
Individual time management, researching and applying theories learned and presenting findings and insights in an aesthetically appropriate and effective way.
