The Future of E-Commerce
The potential and opportunities of e-commerce execution to capture value for consumers
Audience: Marketers, Strategists, Innovators, Students, Managers
Key Words: E-commerce, Strategy, Disruption, Convenience, Customer Journey, Customer Expectations, Value, Data, Touch points
By Estelle Capor
2021
GOAL:
Understand the common things consumers find annoying with online shopping experience, mandates to survive in the evolving landscape, and what an ideal future of e- commerce execution looks like.
EXPERIENCE:
In this Capstone 1 Research Project in my last year at Parsons, The New School I explored consumers pain points in their online shopping journey, as e-commerce had recently become the talk of the moment as companies were forced online in the midst of the pandemic. The findings led to valuable insights and identification of possible areas of intervention.
OUTCOME:
This research project demanded project management, time management, collecting and categorising findings, analysing research methods and assembling all of the research in a 32 page compendium in an appropriate visual style.
